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Articles by Alastair Kane Search Marketing
Seo, Content Marketing

Is Your Business Killing Content Marketing Strategy
Having a content marketing strategy in place is essential if a business wishes to reach new audiences and…
Alastair Kane
Alastair Kane
Alastair Kane...
Seo, B2b seo, B2b strategy, B2B Marketing

A 6 Step B2B SEO Strategy for Organic Growth
An effective strategy for B2B SEO should aim to reach potential customers wherever they happen to be online - on and…
Alastair Kane
Alastair Kane
Alastair Kane...
Seo, B2B Marketing, Digital Marketing

B2B SEO Needs to Move Beyond Keyword Rank
B2B SEO should be part of a holistic marketing strategy - working in synergy to compound the impact of other channels…
Alastair Kane
Alastair Kane
Alastair Kane...
Seo, Seo consultant

Is SEO Right for All Businesses?
Nearly 70% of online experiences start with a search engine, with Google holding a massive 92% of the market…
Alastair Kane
Alastair Kane
Alastair Kane...
Seo, B2B

SEO for B2B - Why is it Different to B2C SEO?
When I first started in SEO over 10 years ago, I didn’t set out to become an SEO specialising in B2B.  In fact back…
Alastair Kane
Alastair Kane
Alastair Kane...
Seo, Ppc, Paid Search, B2B Marketing

SEO vs Google Ads - Which Should I Choose?
Often SEO and Google Ads PPC (formerly AdWords) are thought to be interchangeable as they both lead to better…
Alastair Kane
Alastair Kane
Alastair Kane...
Seo, Seo agency, Freelance seo, Seo consultant

Should I Hire an SEO Consultant or Use an Agency?
SEO is a key demand generation channel for many businesses. It is far more complex than simply optimising web pages and…
Alastair Kane
Alastair Kane
Alastair Kane...
B2b growth, Social media, B2B Marketing

Traffic Generation Ideas for B2B Websites - Part 5
Happy Friday all!If you’ve been following my posts this week, I have been talking about a different B2B traffic…
Alastair Kane...
Alastair Kane...
Marketing Consultant
B2B Marketing, Seo consultant, Online Marketing

Traffic Generation Ideas for B2B Websites - Part 4
Throughout this week, I’ve been talking about a different B2B website traffic generation idea each day. Today I want to…
Alastair Kane...
Alastair Kane...
Marketing Consultant
Seo, B2b seo, B2b content, B2B Marketing

Traffic Generation Ideas for B2B Websites - Part 3
This week I have been discussing one website traffic generation idea each day.Yesterday I talked about developing a…
Alastair Kane...
Alastair Kane...
Marketing Consultant
B2B, B2B Marketing, Online Marketing

Traffic Generation Ideas for B2B Websites - Part 2
The foundation of any good B2B marketing strategy is to know your customer.Knowledge of their unique pain points and…
Alastair Kane...
Alastair Kane...
Marketing Consultant
B2B, Google Ads, B2B Marketing, PPC Advertising

Traffic Generation Ideas for B2B Websites - Part 1
A frequent comment from B2B business owners that I often hear is; 'we have a website but it receives no traffic'.A…
Alastair Kane...
Alastair Kane...
Marketing Consultant