Throughout this week, I’ve been talking about a different B2B website traffic generation idea each day.
Today I want to look at a somewhat overlooked idea that’s effective at driving traffic if implemented correctly.
Idea 4 Interact on Industry Forums
As a B2B marketing channel, Linkedin has taken off in the last few years and has become quite saturated since the pandemic.
This can make it challenging to get your message across, especially if you are starting with a new profile or haven’t posted regularly for some time.
Marketing on relevant industry specific forums can be the antidote to the overcrowded nature of Linkedin.
For example, as a B2B Search Marketing Consultant, a good forum for myself might be. https://www.ukbusinessforums.co.uk/.
It is likely to consist of members that could be my future clients, asking questions that I could potentially answer.
Adding value in this way will eventually translate to future revenue.
Below I outline a process for marketing your business on forums that your prospects may be active on.
Like the blogging strategy we looked at yesterday, marketing on forums is not an overnight matter.
But if you add value consistently and interact regularly, you will start to get noticed as a business thought leader amongst a very targeted and relevant audience.
And this in turn will lead to traffic, leads and ultimately revenue in the longer term.
Tomorrow we will look at the 5th and final idea for this week.
Until then, wishing you all a productive Thursday!
I am an experienced Search Marketing Consultant.
I specialise in B2B SEO, helping businesses drive growth and revenue through organic search.
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