Having a content marketing strategy in place is essential if a business wishes to reach new audiences and grow.
However, defining the strategy is arguably the easy part.
For a step by step guide on creating a content strategy for a SaaS product/service see this blog post https://alkane.marketing/blog/b2b-saas-content-strategy/
The difficulty often arises with the actual implementation and execution. This is generally because of various internal constraints and obstacles within the business.
Whether it is a lack of resources for content, organisational processes or a simple lack of belief from the leadership team in the benefits of content marketing, the main challenges often lie within the business itself.
Here are 5 ways in which businesses can inadvertently kill their own content marketing strategy.
In my days of misspent youth, I was once bemoaning the misfortune that seemed to plague my life to my uncle, who then told me that if I wanted to understand the cause of my problems, I should go look in the mirror.
That floored me, and I was pretty resentful towards my uncle for having the audacity to say such a thing!
But what I didn’t realise at the time, but do now, is that because I was the cause of all my problems, I could also be the solution.
So if your business has some of the content marketing challenges outlined in this post, all is not lost. The problem (and solution) all lies within the business.
To find out more on how businesses can solve these common content marketing problems, see this blog post https://alkane.marketing/blog/b2b-content-marketing-challenges/.
I am an experienced Search Marketing Consultant.
I specialise in B2B SEO, helping businesses drive growth and revenue through organic search.
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